Job Description - Manager, Partner Marketing

Location: Washington, DC (Hybrid)

Position Overview

The Manager, Partner Marketing at Union Plus, will be an experienced marketer and business manager responsible for managing contracts and business relationships, developing, planning and executing marketing strategies & campaigns to build awareness, create demand and drive revenue growth among union members and their families for assigned affinity programs.

Key Responsibilities:

Achieve acquisition, engagement and income goals while acting as the primary contact for assigned affinity programs
Assist and gain practical experience in the creation of strategic marketing plans by working with your manager, using a multi-channel, analytical approach
Lead execution of all marketing plans for assigned programs
Participate in thorough marketing & business analyses to provide recommendations for marketing and product strategies and tactics to your manager, as well as hone campaigns and achieve business goals
Collaborate with partners to build recommendations for joint, integrated marketing plans and program/product enhancements
Coordinate with internal teams, partners and agencies to successfully implement effective marketing campaigns
Follow then-current Union Plus, partner and union processes when deploying direct mail campaigns including data file acquisition; knowledge of union nuances; acquiring union approval; monitoring partner and vendor processes and implementing solutions; ensuring accuracy of final audience and creative
Create engaging marketing content for campaigns that is consistent with brand and voice guidelines
Plan and execute ongoing marketing testing to refresh campaigns and improve results
Support development of annual marketing & business plans with your manager
Project manage campaigns ensuring excellence in execution, communication, timeliness and results
Become the resident expert on assigned programs, their competitive landscape and Union Plus’ audiences of unions, union members and their families
Ensure product value propositions are integrated into creative strategies and customer experiences with cohesive and compelling brand narratives
Assist with business development activities with new partners and onboard new partners as assigned
Act as a liaison between Union Plus’ member services team and partner contacts to escalate and facilitate resolution of union member inquiries
Measure, analyze and report outcomes of programs and initiatives and complete analyses to assist in partner contract negotiations
Coordinate with internal and partner data teams to ensure timely tracking of business results for use in marketing outreach, analyses and planning
Process invoices and expenses for campaigns
Other duties as assigned

Qualifications:

Experienced marketing leader with 3+ years of relevant work experience in partner/affinity management and demand generation
Experience analyzing marketing/business results to gain an understanding of the drivers behind key performance indicators
Ability, with managerial guidance, to leverage marketing and customer behavior metrics, to craft and execute strategic, results-driven marketing campaigns
Bachelor’s degree in marketing, business or other relevant field of study; MBA preferred
Demonstrated experience in measuring and improving the ROI of marketing investments and driving successful campaigns through an indirect business model leveraging partner products
Relationship management experience and a passion for purpose driven organizations
At least 3 years’ experience in multi-channel campaign development, including research, planning, execution and performance analysis
Strategic thinker with the ability to clearly articulate and implement a focused plan
Experience as a strategic thought partner in building transformative marketing strategies to drive each program’s growth goals, leveraging a solid understanding of shopping journeys, marketing best practices and channel innovation
Highly effective communication and storytelling skills with strong writing and presentation abilities to influence cross-functional teams and partner organizations
Ability to generate creative marketing ideas combined with strong analytics and data-driven customer demand generation experience
Successful track record in developing and executing successful B2C and B2B2C marketing strategies, especially in digital, social and direct mail
Excellent written, verbal, visual/presentation, and interpersonal communication skills a must
Detail-oriented and organized, capable of handling multiple projects at once, and comfortable dealing with ambiguity and rapidly changing priorities

What We Offer

Competitive salary and comprehensive benefits package.
Hybrid work environment with flexible scheduling.
Opportunity to make a direct impact in supporting the union community.
Professional development and growth opportunities.
A dynamic, collaborative, and inclusive workplace.

About Union Plus

Union Plus is a Washington, DC nonprofit and was created by the AFL-CIO. We’re dedicated to improving the quality of life for union members and their families. By offering a wide range of products and services from savings on travel & entertainment to financial and insurance products, we help make the lives of working families a little easier. Join us in driving our mission forward by applying your creativity and skills in a fast-paced, mission-driven environment.

Union Plus is an equal opportunity employer and encourages applications from all backgrounds and experiences.